MISSION

TAMA (The Avenue Merchants Association) fosters collaboration among businesses along Fountain Hills’ Avenue of the Fountains. It promotes economic vitality, community events, and visibility for merchants, restaurants, retailers, and service providers in the corridor.

INITIATIVES

Host and support events such as the Wine Walk, which help bring foot traffic and exposure to participating businesses

Serve as a liaison between merchants, the Chamber, and the Town of Fountain Hills

 Facilitate regular communication and updates regarding planning, infrastructure, promotions, and downtown improvements

Organize focus sessions by industry sector to share best practices and address challenge

LEADERSHIP & STRUCTURE

TAMA is led by industry-sector leaders (e.g. retail, restaurants) who coordinate initiatives, serve as liaisons, and guide sector breakout sessions. (Contact the Chamber for the current list of leaders.)