SHOP LOCAL PERKS!
A 30-Day, High-Visibility Marketing Campaign for Chamber Members
Looking for an incredible opportunity for your business? Something special that has the ability to:
Increase foot traffic
Increase visibility
Coordinate marketing among local businesses
Create local buzz
MEET SHOP LOCAL PERKS
WHAT IS SHOP LOCAL PERKS?
Shop Local Perks is a Chamber-led, 30-day collaborative marketing campaign featuring 8 unique Chamber members each month.
Instead of promoting a special offer alone, you are collaborating with a small group of businesses (called your cohort) backed by a full Chamber marketing push.
This is not a passive website listing on fhchamber.com
This is a coordinated, multi-channel marketing campaign designed to drive customers into local businesses, increase visibility and create buzz.
HOW IT WORKS:
Each month:
- 8 unique members fill the shop local perks openings.
- Each business creates one compelling, “can’t-miss” offer. (Example: BOGO 50% WHEN YOU PRESENT THIS FLYER AT CHECKOUT)
- The Chamber promotes all 8 offers across multiple platforms like fb, ig, Visit Fountain Hills, tik tok, etc.
- Each participating business cross-promotes the other 7 on their social platforms
- The community sees one unified Shop Local Perks campaign everywhere
The desired result:
More reach. More visibility. More action.
What’s In it For My Business?
Your business will be promoted through:
- Chamber website feature
- Visit Fountain Hills app
- Monthly Newsletter feature
- Social media promotion:
- TikTok
- YouTube Shorts
- Static Shop Local Perks Web banner feature on fhchamber.com, linked to monthly deals (~7200 impressions/month)
- Live mentions at each mixer during the month
- Printed in-store posters throughout the community
- Promotional handouts for customers
- Participation in a group text to arrange for collaboration and momentum with one another.
- Inclusion in a possible monthly or quarterly giveaway campaign.
Why Only 8 Businesses?
Limited to 8 businesses, designed to feel like an exclusive deal for the community each month.
Exclusivity creates impact.
One business (typically per industry)
No direct competition in your month
Stronger visibility
Clearer messaging
More intentional campaign feel
This is layered exposure across digital, in-person, and in-store touchpoints, launched by the chamber and driven by the businesses in each co-hort. Cross promotion with one another will help boost your promotion immensely.
Together, all 8 businesses help create the momentum for one another.
Will Hot Deals Still Be Offered?
No, Hot Deals is now discontinued. However, Member to Member Deals is still available inside the member portal for member only discounts.
What We Ask From You:
- Commit to the full 30-day campaign
- Post about Shop Local Perks at least once per week
- Tag fellow participating businesses- how can you cross promote with them? Could you walk into their business and take a photo? Collaborate on a reel (ig) Host a First Friday together?
- Both love and comment on cohort member posts (5 words- meaningful comment is helpful to boost in the algorithm- not just a thumbs up)
- Display provided posters (if brick-and-mortar)
- Distribute provided quarter-page handouts
- Participate in a group text for coordination/arrange collaboration with one another.
The Chamber handles the heavy marketing lift. You amplify and engage through collaboration with your cohort members.